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Speeds

What broadband speeds mean: download, upload and the bit you feel

The number on the advert is a property of a product. The number on a phone in the kitchen is a property of the room.

14 min read · Hardware

OneTouchSwitch editorialIssue 01 · Autumn 2026 · Double5 min read1,095 wordsReviewed 10 September 2026

A broadband speed is a rate: how much data can move in a second. Providers advertise it in megabits per second, written Mbps. The figure people remember is download, because that is what fills a screen. Upload is the quieter number, and it is the one that fails a working day first.

Bits, bytes, and the advert

A bit is the small unit. A byte is eight bits. Broadband adverts use megabits. Computer files are usually sized in megabytes or gigabytes. Divide the advertised megabits by eight before you compare them with a file size, and expect real transfers to be slower than that clean sum because of overheads. A “100 meg” package is not a 100 megabyte-per-second pipe.

A rough translation, before overheads
AdvertisedAbout this many megabytes per secondA 1 GB file, in theory
40 Mbps5 MB/sA few minutes
100 Mbps12.5 MB/sA bit over a minute
500 Mbps62.5 MB/sUnder 20 seconds
1000 Mbps125 MB/sAbout 8 seconds

Those times are arithmetic, not a promise. A website, a Wi-Fi hop, or a busy evening can miss them by a long way. Use the table to stop mixing units. Do not use it as a guarantee.

Download and upload are different jobs

Download is data arriving: films, pages, updates, music. Upload is data leaving: a video call’s picture of you, a backup, a file you send to a client, a doorbell camera. A product can be generous on download and mean on upload. That was common on part-fibre. If your complaint is “the call freezes when I share a screen”, read the upload figure before you buy a larger download.

Latency, the delay, is a third number and it is not the same as bandwidth. Games and calls feel delay even when a speed test looks large. This site will not invent a millisecond for your address. If a provider publishes a latency claim, read it as their claim.

The line and the Wi-Fi

The line ends at the router. Wi-Fi starts there. A phone at the back of the house is not measuring the product you bought. It is measuring radio, walls, and whatever else is using the same air. Plug a laptop into the router with an Ethernet cable and run the test again if you want a fairer view of the line. If the cable test is close to the package and the phone is not, the next purchase is placement or Wi-Fi, not a faster tier.

  • Put the router in the open, not in a cupboard or on the floor behind a television.
  • Prefer a cable for a desktop, a console, or a work laptop that never moves.
  • If several people work at once, look at upload and at how the Wi-Fi is shared, not only the headline download.
  • Replace the story “the broadband is slow” with which test, on which device, at what time.

How much is enough

One high-definition stream is modest next with current packages. Several streams, large game updates and a backup at the same time are not. There is no single national number that fits a household, and this article will not invent one. Match the tier to the thing that currently fails: a stalled upload, a copper line that never reaches the advert, or a contract that costs more than a slower product you would actually use.

Questions

Is 100 Mbps the same as 100 MB per second?
No. Mbps means megabits per second. A byte is eight bits, so 100 Mbps is about 12.5 megabytes per second before overheads. File downloads are often shown in megabytes. Adverts are in megabits. Mixing them makes a package look eight times faster than it is.
Why is my Wi-Fi slower than the package?
Wi-Fi is a radio in a house. Walls, distance, other networks and an old router all take a cut. The package is the line into the premises. Test a computer plugged into the router with a cable before you decide the line is the problem.
Do I need gigabit?
Only if something you do can use it, and the rest of the path can too. One or two people streaming and browsing rarely can. Large uploads, several heavy users, or a habit of moving big files might. A gigabit poster is not a household diagnosis.
Why does upload matter?
Video calls, sending photos, cloud backups and some work VPNs send data as well as receive it. Part-fibre products have often offered much less upload than download. Full-fibre tiers are more often closer together, but you still buy a specific tier.
Can a comparison guarantee my speed?
No. A published product speed is what the retailer states for that product. What you get depends on the technology at the address, the provider’s own estimate, and your home network. Believe the provider’s address check over a national headline.

Sources

  • Ofcom broadband speed codes and advertising guidance context
  • Ordinary unit definitions: megabit and megabyte

Figures move. Prices, coverage and eligibility must be confirmed with the provider. OneTouchSwitch is not Ofcom, TOTSCo or a broadband network. Last fact-checked 10 September 2026.