Transparency
How we rank broadband deals
The UK ranking model: preferences, availability, value, speed, contract, clarity, quality and a capped commercial factor.
Last reviewed 8 September 2026. Last fact-checked 8 September 2026.
Recommended is a model, not a trophy
The default sort is Recommended. It uses your preferences, availability confidence, first-year cost, speed suitability, contract fit, how clearly price-rise information is presented, an editorial quality score, and a small commercial factor when a partner offer exists.
Commercial relationships are capped
Partner compensation is never the only ranking input. In the current UK model it is a constrained score of at most four points in a much larger total. You can still sort by lowest monthly cost, first-year cost, speed, contract length or rating.
Mock data in this version
This production-ready first version uses a realistic mock UK catalogue, clearly marked as mock. Live partner feeds can replace the mock adapters without changing the ranking interface.