Sky is not a network

Sky is a media company that also sells broadband, which is a perfectly honourable living. It is not Openreach, it is not CityFibre, and it is not a cable company just because a remote control is involved. The confusion is useful to posters: a beloved brand appears to own a street it merely rents. Your comparison should name the plant, then the tariff, then the television — in that order, even if you would rather talk about sport.

A retailer on someone else’s plant

Most UK household broadband brands are retailers. They buy wholesale access, add a hub, a bill and a helpdesk, and stand in front of you. Sky is one of the largest. The trench is still a wholesale machine’s trench.

When Sky ‘launches full fibre’ in a town, it often means they have turned on a wholesale product that already existed. That can be good — more retailers on a plant is choice. It is not a new network appearing from a satellite van.

The bundle fog

Households stay because of a pin, a film, a habit. The line can be mediocre and the bill can still feel inevitable. Unbundle the thought: what would TV cost without this broadband, and what would this broadband cost without the TV?

If the TV is the bargain and the line is a passenger, you may still switch the line and keep the entertainment — or the other way round. Bundles are pricing, not physics.

Leaving without a mythology

One Touch Switch will cease the Sky broadband product you name. Check whether voice and TV are in the same cease. Check the kit list. Check whether your ONT is Openreach’s.

Do not tell yourself you are ‘leaving the Sky network’. You are leaving a contract. The street will look the same in the morning.

A logo on a remote is not a fibre in a duct.

Sky can be a perfectly decent retailer. It still is not a network. Compare it as the former, on the plant you actually have.