Bundling mobile with the line

Mobile operators discovered that a fibre discount is a cheap way to look like a household utility. The household discovers, 18 months later, that leaving a bad drop means the SIMs jump £8 each and the teenager’s data cap becomes a row. That can still be a good bundle. It can also be a set of weights. The only adult move is to write two columns: stay, leave — with the SIMs repriced in the leave column at the rates you would actually pay.

Two columns

Stay: current broadband + current SIM totals, including the next known rise. Leave: new broadband year + SIMs at non-bundle prices (or a different mobile deal you would actually take).

If leave still wins, leave. If stay wins, you have a bundle that is doing work. Either way you have stopped arguing with a feeling.

Do not buy SIMs for a trench

Four fake ‘family’ SIMs to unlock a gigabit you do not need is comedy. Two real SIMs you already wanted is a bundle.

The plant at the door does not care how many phones you hold. The discount table does. Side with the door.

Aligning dates is a mythic quest

People wait for all contracts to end on one Friday. They do not. Switch the expensive one when it is expensive. Reprice the others as they come.

A mobile that ends in November is not a reason to eat a bad fibre until November.

A bundle discount is a column. It is not a personality. Fill the other column.

Mobile gravity is allowed to win. It is not allowed to win unread. Reprice the phones, then keep or leave the trench.