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A map of the house, not the advert
Count the simultaneous lives in the house. Then buy a line that can carry them. Then stop.
13 min read · Home
A household is not a device count. It is a set of overlapping evenings. Two 4K streams, a games console, a homework call and a cloud backup are a shape. Forty idle smart bulbs are not. Retailers will try to sell you the second story. Buy the first.
| Activity | Ballpark | Notes |
|---|---|---|
| HD stream | 5–8 Mbps | Still most of television |
| 4K stream | 15–25 Mbps | Varies by service |
| HD video call | 3–8 Mbps up and down | Upload is the surprise |
| Cloud backup | Whatever is left | This is why upload matters overnight |
Put the range into preferences as a minimum speed, then sort Recommended. If the top cards are 150–300 Mbps with decent upload, believe them. If you have to be talked into 1.8 Gbps, ask who is doing the talking.
Map 8pm, not the drawer
The drawer of gadgets is a retailer’s favourite counting rhyme. The 8pm overlap is the product: two streams, a console, a homework call, a backup that should have finished at 3am. Add those bitrates. Add a margin. Stop. That number is often 80–300 Mbps down and a non-trivial up. It is rarely 1.8 Gbps.
The point of a map is to stop
Once the overlap is priced, more megabits are a hobby. A ranking that still tries to sell you 1.8 Gbps after you described homework and a single 4K set is not being helpful. It is being a van. Our overkill penalty exists so that “enough” can win. Use it.
Two callers is a map
A household is overlapping evenings and, increasingly, overlapping 9:30s. Two video calls want upload plus headroom, not a gigabit poster. Draw the map at the hour you invoice. If the pair cannot, the map is a plant change. If the pair can and one desk dies, the map is a cable. Staggering meetings is a dated stopgap, not a personality.
Questions
- How do I estimate what we need?
- List what happens at 8pm: streams, calls, games, homework. Add a margin. That is the download floor. Then look at upload if anyone works or backups run.
- Do smart bulbs count?
- Not in any way that should change a 150 Mbps decision. Do not let a retailer count every IoT gadget as a 4K stream.
- Should I future-proof to 1 Gbps?
- If the price difference in year one is small and the network is real, maybe. If it doubles the bill for a number the sofa will never see, no.
- Does 4K need gigabit?
- A 4K stream is tens of megabits, not hundreds. Several at once still do not require a gigabit unless you have also invented other hobbies.
- Should I add 20% for growth?
- A small margin is sane. Doubling because a van said “future-proof” is how you buy a personality.
- Do guests count?
- If they actually visit and stream, yes. If they are hypothetical, no.
Sources
- Typical stream bitrates
- Ofcom device research
Figures move. Prices, coverage and eligibility must be confirmed with the provider. OneTouchSwitch is not Ofcom, TOTSCo or a broadband network. Last fact-checked 10 September 2026.
Continue in this issue

Networks
14 min read · Networks
Networks
Gigabit is not a personality
A gigabit is a unit. It is not a lifestyle. Most houses still cannot feed a gigabit to every device, and many do not need to.

Home
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The line that is also an office
If the spare room is an office, the line is workplace infrastructure. Buy it like you would buy a chair: for the hours you actually sit.

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Slow Wi-Fi or slow broadband? How to check
Wi-Fi is not the line. A fast connection can still look slow on the sofa. Check with a cable before you switch.
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