NOW as a rolling tool

NOW Broadband exists because 24-month terms are a bad fit for a student, a sale, a delayed FTTP drop, a relationship that might not see Christmas. The product is the absence of a handcuff. People then stay for two years on the unhandcuffed price and congratulate themselves on freedom while paying a freedom tax. The tool is sharp. It is still a tool.

When the option is cheap

You have a dated reason to be gone: completion in ten weeks, a rural drop booked, a trial of a radio line. Paying extra per month for six weeks is cheaper than an exit fee on a ‘bargain’ 24-month.

Cooling-off is a different tool for a different moment. Do not use a rolling tariff as a substitute for reading the 14-day rules on a long contract you should not have signed.

When the option is dear

You have lived there four years. The FTTP is live. You are still on rolling because admin is heavy. That is not a strategy. It is a standing order.

Price a 12- or 18-month on the same plant. If the break-even is month four and you are in month fourteen, the tool has started to charge interest on your inertia.

Notice is not zero

Rolling products still have a notice period. Miss it and you buy another month. Put the cease in writing the day the reason arrives, not the day after the reason has already happened.

If you are moving, overlap on purpose. A week of two bills is cheaper than a week of no line.

Freedom priced by the month is still a price. Count the months.

A rolling tariff is one of the few honest products in the market — if you treat it like a hire car, not like a personality.