Like-for-like, not like-for-poster

Megabits are a drug. A 900 sits next to a 150 in the mind as if it were three times the product. For a household that never crosses 80, it is a different paint. For a household fighting two uploads, a 150/150 can beat a 900/50. Like-for-like means you hold plant, upload band and term still, then let price move. Posters hate this, because posters need a single number that looks like a win.

Hold three things still

Plant (whose drop), upload band, term band. Now the remaining difference is retailer quality and pounds. That is a comparison.

If you let all three move at once, you are shopping a magazine. Fun. Not a method.

The delta to the next brag

If 900 is £3 more than 150 on the same plant and term, take 900 and stop thinking. If it is £15 more, name the application that needs it.

Overnight backups and a busy house can be that application. A speed-test hobby is not.

Tables lie kindly

A sorted list of ‘fastest first’ will put a 2.2 Gbit on top and a competent 150 in the cellar. Fastest first is a game. Year-one among fits is a household tool.

We default to money among available plans because bills are monthly. You can still sort. Know which game you are in.

A poster compares 900 to nothing. You should compare 900 to 150 on the same pole.

Like-for-like is how you stop being a megabit customer and start being a household. Hold the physics still. Let the pounds move.